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Thursday, October 13 • 2:15pm - 2:45pm
Brands in the Smart City: Building Personalized, Contextualized and Connected Consumer Engagements

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Is your brand ready to ride the Smart City wave?

Chris Caen, publisher of ReadWrite, the leading news platform for all things IoT, will lead a panel discussion about how brands can leverage IoT tech and Smart City initiatives to create uniquely creative experiences for consumers.

Moderators
avatar for Christopher Caen

Christopher Caen

ReadWrite
I have worked for over a decade with companies to drive marketing initiatives that increase revenue, build market share, and create community. I have grown from account management to branding stategy, leading all facets of marketing from establishing strategy, to conducting market research, creating go-to-market programs, and hitting marketing benchmarks for ROI and sales goals. I have worked on both the client and the agency side, which means... Read More →

Speakers
RE

Ron Espinosa

VP Sales, North America, Connecthings
TG

Tom Goodwin

EVP, Head of Innovation, Zenith Media
avatar for Scott Marden

Scott Marden

CMO, CAPTIVATE
Scott Marden, Captivate’s CMO, is a seasoned marketing, strategy and media executive. For 20 years he has specialized in driving revenue for media sales groups by consultatively using research, data, creative and content services.  Since joining Captivate in 2009, Marden has helped the company develop its leadership position as a digital video media network with data-driven targeting and thought leadership. In his time at Captivate... Read More →
avatar for Jeremy Parsons

Jeremy Parsons

Director, Digital Commerce Business Consulting, Cognizant
Jeremy Parsons has 16+ years of experience in the design, implementation, and support of enterprise applications, with specialties in process management, mobile, digital commerce and customer experience.
avatar for Scott Rotman

Scott Rotman

Cofounder, SYNC.city and LVL1


Thursday October 13, 2016 2:15pm - 2:45pm
Metropolitan Pavilion 125 W 18th St, New York, NY 10011