Techweek New York 2016

The majority of modern consumers consider their smartphone their primary device. Whether they’re checking bank statements, booking flights, updating Twitter, or watching TV, everything happens on mobile.

Optimizing the mobile experience has become a necessity, and the brands that don’t supply simple, personalized interactions won’t make it. However, with a constantly evolving digital landscape and varying consumer needs and behaviors, personalization is becoming increasingly complex.

Ready Set Rocket’s Co-founder and Executive Creative Director, Aaron Harvey, and Technical Director, Gareth Price, will discuss the mobile personalization of today and where technology is taking us next.

Gareth Price

As Technical Director at Ready Set Rocket, Gareth Price brings over 10 years of experience in software and development to the data-driven agency. In his role, he leads a brilliant development team that builds websites and applications for high profile clients like Seagram's Gin, Ann Taylor, Kenneth Cole, Univision, Deutsche Bank, and more.

Aaron Harvey

Aaron Harvey is the Co-founder and Executive Creative Director of Ready Set Rocket, an award-winning digital agency committed to connecting brands and consumers through innovative multi-channel experiences. Harvey has previous experience at Purple, Rock, Scissors! and Hydra Studio, where he led in business development. He’s been featured as a thought leader in a range of publications including Fast Company, Fortune Insider, Mediapost, Digiday, Inc., and Forbes.